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​Exhibiting in the Bay of Plenty

At Bay Events, we take the role of making sure our exhibitors succeed very seriously.  We succeed when you succeed, and not before.

The Bay of Plenty's diverse, robust and vibrant economy has surpassed even Auckland as New Zealand's fastest-growing regional economy.  With a population explosion, there's a huge number of new customers who may not have heard of your product or service before.  It's time to harness the potential, and grow your customer base!


"But we're already busy ..."

​​There is huge value in awareness.  Think of the biggest brands you know, products you use every day.  Chances are, those companies never stop marketing, even though they already have huge brand awareness.  You need to work to grow and maintain market share, and it's even more important during busy periods when competition is fierce and the customer can easily go elsewhere.

New consumers are entering the Bay of Plenty market audience every day.  Where have they seen you?  It's important to keep your name out there and fresh in the minds of potential clients - one day, when they need what you offer, they'll think of you.

Don't miss a fantastic opportunity while your business is hot.  If you're not in front of your customer, your competition will be.

"But digital marketing has me covered, I don't need to talk to customers."

Digital marketing is amazing - you won't catch us trying to say that it's not!  It's quick, convenient and universally accessible, with potential customers checking you out from the comfort of their own home, held in the palm of their hand.  But nothing works in excess, including online marketing where your message can easily get lost in the sea of flashy ads and sponsored content.  Without putting yourself in front of your customer, you have no idea how that prospective client responded.  Did they like your product?  Will they invite their friends to check it out?  Are they even in the market for it, or did they just swipe left and reject you?


Face-to-face marketing should never lose its hold as an important strategy - especially since you're selling food!  The aromas, the taste, the texture and the moreish-ness of your product are what you're selling, and none of those things can be conveyed properly through a screen.

At our roots, we're still social beings.  A strong business relationship is built on visibility, trust and a physical presence - a Tweet or a chat box is never going to replace a real human conversation.  New research published in the Journal of Experimental Social Psychology shows that in-person communication is 34% more effective than digital communication at getting results!

"But why exhibit at this particular food show?"

The Seriously Good Food Show is run by Bay Events, who have put on over 60 trade shows since being established in 1995.  We are a family business, and we live in the community we cater to.  We're proud of the way we organise our shows, and our exhibitors recognise that we're a little different.  You may have participated in some of New Zealand's other shows and be a little unsure, but we assure you that your experience here in Tauranga will have you coming back - many of our exhibitors have been with us for years!

The Seriously Good Food Show is incredibly affordable in comparison to similar events around the country, we work hard to bring in a huge audience every year.

Join us for the 2022 Seriously Good Food Show!

​Exhibiting at the Seriously Good Food Show is a wonderful way to tell the industry that your company is serious, reliable and large enough to have a presence at a leading regional event.  Visitors are highly motivated and genuinely interested in the products and services your company has to offer - they have made an effort to be at the show, they've paid to see you and they want to leave with something of value.


Prospects rarely give up their time willingly, but at the Seriously Good Food Show, they're doing it enthusiastically!

Want to know more?

Contact Richard on 027 398 5491 or email richard@bayevents.co.nz.  Alternatively, you can fill in one of our application forms below and we'll get back to you!