ĀREPA

Brain food for the modern world

Ārepa is Kiwi food technology company that has gained significant global attention for their groundbreaking patented 'smart drink' with specialised ingredients that are often referred to as ‘nootropics’, a buzz word to describe compounds that support cognitive function.  Ārepa represents a new wave of functional nutrition by delivering the highest standard of food technically possible.

 

Ārepa combines neuroscience with nature to create caffeine-free natural nootropics for improved brain function and neurological health, made from New Zealand-sourced extracts of pine bark and blackcurrants.  100% natural, Ārepa chooses plant-based ingredients as they're safe and sustainable, with no artificial flavours, colours, sweeteners or preservatives.

Using only safe, efficacious ingredients derived from nature that are plant based, GMO free and with years of published clinical evidence behind them, Ārepa offers a selection of products to help support focus and reduce mental fatigue and stress.  Their range includes a range of Nootropic drinks, Nootropic powder and capsules as well as Neuroberry® freeze dried blackcurrants and Neuroberry® extract capsules.

Ārepa began when founder Angus Brown began exploring the relationship between nature, neuroscience and nutrition.  Fuelled by a desire to better understand the brain and the conditions for optimum cognitive performance, and to provide a solution better than a typical energy drink, Angus began working with internationally recognised neuroscientists and food-technologists and developed a patented formula containing New Zealand plant extracts that support mental clarity during moments of pressure and stress.  With co-founder, mate and design guru Zac, he and a team around them spent the next five years optimising and clinically testing the formula and manufacturing process.

Angus says, “From the sports field to the boardroom, mental fatigue is everywhere. There is increasing pressure to ‘be switched on’ and to function at a really high level at all times. Our formula ultimately improves how the mind works, particularly under stress, in this case physical, and has benefits for all types of consumers.”

Created with over five years of research and development, this patented formula focuses on plant-based ingredients with years of robust scientific evidence proving its safety and its efficacy on human brain function.  Made from New Zealand-sourced extracts of pine bark and blackcurrants, L-theanine (an amino acid and relaxing agent) and a caffeine-free extract of Japanese green tea, Ārepa is part of a small but fast-growing natural smart-drink category aimed at consumers who want to feel less wound up and more 'in-the-zone'

Already conducting a number of studies into various aspects of mental health and performance, Angus wanted to investigate the benefits of Ārepa in stressed athletes given the increase in demand they were seeing from this demographic.  This led to exercise and nutrition expert Dr Andrea Braakhuis from the University of Auckland, who was already researching the benefits of blackcurrants in athletes and interested in undertaking such a study.

Dr Braakhuis, said the results were the first of their kind to show the effect of Ārepa on mental performance in athletes.

 

“While it is recognised physical capability is a major factor in optimal sporting performance, athletes are becoming increasingly aware of the role the mind plays in influencing performance.  Optimal cognitive function is beneficial for athletes, not only because performance in many sports requires motor control, coordination, decision making, timing and teamwork, but further, it is important in reducing the stress involved with athletic competition.

 

“With growing evidence that anthocyanin-rich New Zealand blackcurrants vastly improve brain functions from clarity to focus, this study is the first to suggest that Ārepa supports optimal cognitive function after fatiguing exercise.”

 

The peer-reviewed study, published in the science journal Antioxidants, performed the test on 24 healthy rugby league players who were randomly assigned a treatment of 250mls of Ārepa or 250ml of a taste and carbohydrate matched placebo, followed by a washout period and cross over.  The scientists tested Ārepa’s impact on cognitive performance measured using validated testing procedures. Conducted on-site following a training session of intense physical exercise, the importance of this time window was that it captured the participants in a fatigued state, when mental clarity would be its most vulnerable.

 

The study found the total score, accuracy, and average time per response improved significantly after drinking Ārepa.

Ārepa is a Māori transliteration of the word alpha.  Alpha means many things, but to Ārepa, it is the brain wave frequency found when people are in a wakeful state that is characterised by a relaxed and effortless alertness.  Alpha brain waves are also directly related to the state psychologists call 'flow' or 'the zone'.  This is what drove us to create Ārepa, a product that could help people get to this state of mental clarity.

Ārepa can be found online or in specialist grocery stores, as well as in cafes, health food stores and New World supermarkets.  You can also find Ārepa at the Seriously Good Food Show, 5th and 6th September 2020 at Trustpower Arena Baypark.

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